Intuit POS YouTube

Here’s why: The second most searched site on the internet (behind parent company Google) gets more than 1 billion unique monthly visitors and reaches more adults ages 18 to 34 than any cable network. Users watch more than 6 billion hours of video each month, it’s localized in 56 countries and 61 languages, and, “The average ROI of a self-created video is near $300, so don’t spend a fortune making your content.” Atkinson said that this figure is based on an internal SumAll study involving more than 50, 000 of its member-businesses which shows that spending a lot doesn’t always produce better results.

2. Make your videos educational. Use your YouTube channel to provide value: Offer educational videos instead of advertisements. That’s how investment business Born to Sell grew its YouTube presence into a revenue driver. Along with videos that teach customers how to use his company’s site, Born to Sell provides “tutorials that aren’t about us but which show people that we know our space, ” says CEO Mike Scanlin.

3. Make an explainer video. An explainer video is a fun and engaging way to tell your customers about your company in less than three minutes. You can make one yourself or hire somebody to do it for you. It doesn’t have to be expensive. Bill Elward, CMO of Castle Ink, says: “If you’re looking for a cheap and easy way to build up the videos within your channel, consider Fiverr.com. For just five dollars, there are people out there that will create 30 to 60 second videos that follow your script. We’ve leveraged it on our channel and had great success.”

4. Answer customers’ questions. Adam Dukes, creative director at Social Sinergy, says he advises business owners to “write down all the questions they’ve been asked over the years about their product or service. Answer each question on video and share them on the social channels.”

5. Don’t aim to “go viral.” You can spend hours (or days) reading articles about how to make a video that goes viral, but the odds of it happening are exceedingly low. Even if a video does go viral, it’s unlikely to translate into sales. Companies with deep marketing pockets spend a lot of money in the hopes of creating a viral video. Your dollars are better spent producing content that viewers find helpful (see #2).

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